The goal of XFINITY Watchathon Sweepstakes was to drive more participation in XINITY's Watchathon Week, a week of free shows typically offered on premium channels. This year I centered my design and copy around a rallying cry. Rally your friends to enter and more prizes will be unlocked.
The slider rotated through featured shows, each with a dynamic headline specific to the show and centered around rallying the watchers. The unlockable prizes were clearly indicated with a progress bar. As prizes became available the images appeared in full color and the lock opened.