Every trip to the REI store is a possibility for adventure. REI wanted to give customers and employees the chance to choose their own adventure...
To reach the summit.
Explore a new city.
And travel the road yet taken.
For the Road Yet Traveled Sweepstakes logo I envisioned the sense of wanderlust that's captured in art deco travel posters. I pulled in REI's new leaf green and their tree icons to help create a bold, wanderlust style.