The objective of XFINITY Ultimate Pet Detective was to build out an idea, engagement activation and promotion that would seamlessly integrate products offered by XFINITY Home with creative from the movie Secret Life of Pets.
For the XFINTIY Ultimate Pet Detective logo lockup I pulled inspiration from the program activation of matching the pet to the mischief. I visualized the concept with the classic icon of a magnifying glass used to look for clues. I tied in colors and fonts from both XFINITY and Secret Life of Pets to make sure the lockup stayed on brand.
Ever wonder what your pets do when you're not home? If you had XFINITY Home you'd already know.
Customers were presented with a “crime scene” and tried to match the mischief with the appropriate pet. Each game play was a chance to win new home items, XFINITY services, movie tickets and more.