Aramark was a tricky client to please. Through some persuasion we were able to find a happy medium between print sensibilities and the dynamic web. Their primary goal was to drive awareness about eating healthly.
To encourage users to complete the 3 question quiz I used a visual cue of an apple being eaten paired with engaging copy.
Upon completing the quiz users were matched with one of four possible apple types and a corresponding wellness getaway.
They had the option to share their result socially or customize with their own image.
I created this video for Instagram. It was a fun experiment into stop motion that borrowed creative elements from the program.