The goal of My Little NFL Fan was to create a program that highlighted NFL baby products. Parents submitted photos of their children for a chance to win gift cards to NFLShop.com, a professional photoshoot and an opportunity to be in NFL Shop catalog. The program was successful with a 95% conversion rate and garnered just under 1,700 opt-ins.
I drew inspiration for the contest logo from hometown fairs awarding blue ribbons to first place winners. This hometown sentiment ties in with fan support of their local NFL team. I introduced Leckerli One font to add playfulness and balance to the NFL's structured typeface, Endzone.