The goal of the NFL PLAY 60 Super Kid Contest is to find a youth brand ambassador who best embodies the NFL PLAY 60 mission. Every parent knows that their child is super. That’s why this season the NFL is helping parents recognize their Super Kids in a big way.
I created the Tips for a Touchdown Entry video to give parents and kids an idea of what the NFL is looking for in a Super Kid. It shows entry videos from previous winners and offers on camera advice.
Since the NF PLAY 60 Super Bowl Contest requires a video submission I wanted my design to integrate video throughout the entire experience. The background video on the landing page showcases footage of last year's NFL PLAY 60 Super Kid.
Engagement with the voting phase of the contest was up 300% compared to last year. The increase may be due to more coverage by local news stations as well as the redesigned site experience.
PLAY 60 office Instagram post