The NFL Men’s Apparel Sweepstakes at Lids and Dick's Sporting Goods showed shoppers that NFL apparel is “not just for game day” by getting them to discover NFL Men’s gear in stores and encouraging purchase.
Shoppers had the chance to win a style session with an NFL player by picking up and texting a picture of NFL apparel. Upon entry, shoppers also received a behind-the-scenes video and a coupon.